In 2010 global water investments generated over a half trillion dollars
In the 12 short years leading up to 2011 the world added a billion people. China’s population is now 1.3 billion. Plus they will add another 100 million in the next generation while India adds 600 million. Today Americans use 150 gallons a day, compared with 23 gallons in China. But they’re catching up, just check out any panoramic travel photos of China’s beautiful megacities, Shanghai, Beijing, and Guangzhou. India expects their water demand to double in one decade while Fortune says “expanding populations will also swell demand for agricultural water some 42% by 2030,” in two decades. You probably “think individuals consume the most water,” says Fortune. Not so. Agriculture accounts for 71% and industry another 16% for a total 86% of all water use in the world. It even takes 71 gallons to produce a single cup of coffee, forcing Starbucks to “cut its in-store water usage by 25% by 2015 with, for example, espresso machines that dispense less water.” in revenue.
Global world population will explode from 7 billion today to 10 billion in 2050. And over one billion “lack access to clean drinking water”. Climate and weather patterns are changing natural water patterns. And industrial pollution is making water a scarce commodity. So the good news is that huge “opportunities exist for businesses that can figure out how to keep pipes flowing”.
Total worldwide revenues of $508 billion in 2010 … the bottled water market generated $58 billion of that total and growing fast … industry needs $28 billion for water equipment and services to all kinds of businesses … another $10 billion covers agricultural irrigation … another $15 billion in retail products like filters and various heating and cooling systems … $170 billion is used for waste water, sewage systems, waste-water treatment and water recycling systems … and $226 billion for water utilities, treatment plants and distribution systems.